A number of businesses use various applications in order to reach not only their target customers but also to build future markets as well. Marketers need to fully utilize all available platforms and channels and use their basic SEO training to attract the required number of relevant customers. TikTok is one of those apps that is currently on the rise,so it’s only natural that marketers are looking for ways to promote their products and services effectively on this trending app.
Here are some of the ways marketers can use TikTok for the benefit of their businesses:
Inspired by Twitter,this activity relies heavily on user participation,allowing brands to spread their message in an organic manner. Because most of these hashtag challenge campaigns are non-sponsored,it attracts a wider range of audience,even those that tend to be skeptical towards overly blatant promotions. These types of challenges become even more successful when initiated by popular influencers because of their extensive reach.
In-feed Native Ad
Instagram stories are presented in full-screen mode,making them an ideal spot for advertisements. TikTok has the same feature called in-feed native ads which allow marketers to include not just website links but also order now buttons for quicker purchase on the actual ad. These make it easier for users to go directly to the page if they’re interested in the product or service. Because these ads are skippable,these won’t overwhelm the users.
Generation Z is all about the immersive experience. This is the primary reason why this demographic no longer sits at home to enjoy traditional broadcast TV. Netflix and other streaming sites thrive because users do not need to follow a certain schedule to watch their favorite shows. Marketers who want to tap this market should make them involved through user-generated content (UGC) that encourages them to create and not be passive.
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Having a proper online branding for your business will help you reach out to your potential customers,especially in digital platforms where they spend most of their time. With an effective branding strategy,you’ll be able to present to your audiences the kind of company you have and why you’re a better choice than others in the industry. Coming up with a good branding strategy will allow you to build a presence. Even if consumers won’t purchase your products and services right away,a well-developed brand will make it easier for them to remember you when the right time comes.
Here are some of the online branding strategies you should consider:
Put more thoughts on your About Us page
While not all page visitors will click on your About Us page,it’s still important to expand on it to truly show your customers what your brand is all about. The right content on your About Us page will help your team develop and remain consistent with the language that best defines your business. Along with an effective search engine optimization training,you’ll be able to apply the same tone and approach not just to your online branding strategies,but your offline efforts as well.
Develop a brand style guide
Both your visual style and brand voice should remain consistent no matter what online branding strategies you choose to apply. Inconsistency will only make it difficult for your potential customers to identify and recognize your brand. It will also make you appear unprofessional. So,along with the brand’s story,mission,and goals,make sure to include the most appropriate adjectives that best describe your business.
Come up with a customer reward program
While it’s important to attract new customers,what will truly make your business thrive online is how you build loyalty. To increase customer retention,many successful online businesses develop a reward program to reward customers whenever they make a purchase and encourage them to make another one. Discount codes,store credit or even a simple personalized thank-you note can make a difference in your sales.
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