Custom Signs: What Are The Things To Consider Before You Invest In An Interior Sign?
Choosing to have a custom indoor sign for your business can offer many benefits for both your business and for the customers who walk through your door. In order to ensure your indoor sign meets both your company needs and the needs of your clients and customers,it’s important to have the right signs positioned in the right place,while also having them made in the right size both inside and outside of your place of business.
A key tip for outside signs is to make them much bigger than indoor signs.
After all,they are used as a way to grab the attention of your customers and prospective customers from a distance and you need to alert them as to your exact location.
However,inside signs are a bit different. While you still want them to attract attention,they are usually much smaller and are made to match the dÃ©cor of your establishment. Using complementary colors that blend well with your space is key. Not only that,but these indoor signs are great as navigation tools for your clients/customers and employees,but they also help to showcase your company products and offers.
If you are considering investing in an indoor sign for an event within your business,here are some things to consider prior to deciding upon a custom indoor sign:
The Length of the Contest,Special Offer or Event
Before you invest in an interior sign,the first thing you need to consider is how long you are going to need an interior sign. For example,if you are having a two day sale or special,you do not want to spend a lot of money on a sign for such a limited event. Even though you will advertise the special for a week or so before the event,it’s not necessary to spend more money than you need to.
If you are having a month long occasion,spending a bit more on a sign made using higher quality materials so they last is a good idea. Also,if the sign is to draw attention to a more permanent area in your business space – a space that you’d like to feature for months at a time,by all means,get a good,sturdy sign that can easily be moved if you change the interior layout at a later date.
Changeable Light Boxes
One way to have a good sign,that will attract attention,is to use a light box. This is basically a lit picture frame. The picture and message can be changed quickly and easily. These boxes are available in many different sizes,so you can have them for just about any event. Have your sign company make the pictures you are going to use ahead of time and then when each new event or promotion arises,just remove your old picture and slip your new promotion into the box and turn on the light. It’s really that simple!
While you want your indoor signs to attract attention,you do not want them to look so out of place that they negatively affect the overall feel of your establishment. Flashing,neon signs in a toy store might be fine,but they would not serve you well in a library. On the other hand hanging banners and wooden placards can convey a simple message without being out of place.
When you have invested in signage,do not forget about signage inside of your place of business. Remember,just because you got your customer’s attention to arrive at your business does not mean your patrons can’t use a little push in the right direction once they arrive inside your establishment. A good indoor sign can do just that! It reminds your customers of possible things they want or may need. Your sign offers give them that extra push to consider purchasing more of your products and/or services. It also lets them feel good knowing that they got a good deal on their purchase. This will encourage them to spend more the next time they visit and it will make them feel more encouraged to come back again.Read more on custom signs and banners