What is SEO and Online Reputation Management? Why does it matter for businesses?
If you own a business or brand,the most efficient way today to spread brand awareness about your company is to create a website and distribute content so people know about what you do. Getting your website developed is the 1ststep. After that,the real key to getting wide exposure is to invest in search engine optimization,or SEO for short.
Why Search Engine Optimization
Think about the last time you looked for information about something,or an answer to a question. Maybe you wanted to find directions to a store or business. Chances are,you probably did either of those by turning to your smartphone or computer and pulling up Google or Google Maps.
That’s because Google has become so prominent for over 20 years,that we now trust it more than anything else as a source of information. Its search algorithms are getting smarter every day,with AI tuned to provide more and more relevant content to more completely satisfy your intent when you type a phrase in the search bar.
In other words,the search engine is essentially responsible for choosing who you buy from!
Therefore,if you truly want to be seen,you need to show up on Google. And there’s a way to get there without waiting in hope and in vain that you’ll magically climb up.
Search Engine Optimization is the practice of reverse-engineering Google’s algorithms,and implementing algorithmically desirable variables on your website,to help it appeal to the search engine and influence Google to rank you higher and more relevantly.
This,obviously,drives a higher quantity of niche-targeted visitors to your website.
How to Get SEO Done
There are many providers out there who can perform your SEO. There’s one company that we personally recommend for doing a terrific job at it. They study the secrets of the Google algorithms day-in and day-out,so you can trust that they’re specialists whose methods work. We found them thanks to a very helpful blog post about Online Reputation Management and why SEO goes together with it so well â¦ which brings us to our next topic in this article. If you thought it was interesting enough that you have more control over your search rankings than you thought,then you’ll enjoy this even more!
What SEO Does For Your Brand and Reputation
From a business perspective,reputation is everything. When your brand name is established,people will search for it on Google. They want to know more about who you are and why they should buy from you.
And that’s why SEO and reputation management are so important.
People buy from Nike because they’re a trusted,established brand name. When you look them up on Google,you’ll probably notice that they’re all over different social media.
Google gives love & trust to businesses that do social branding,because it’s what real businesses have been known to do. If you don’t have these social media spots,not only will Google not trust you enough to rank you more easily,but it can create spots for naysayers’ complaints to more easily rise to the top of user searches,damaging any amount of interest your consumers had in you and cutting off a revenue stream.
Therefore,when you have proper social branding in place,your social properties will rise to the 1st page of searches for your brand name,which 91.5 percent of searchers never go beyond — special thanks to our recommended SEO provider for that statistic.
Social branding can be time-consuming to execute. The services of SEO for reputation management can do all the heavy lifting for you,so you can sit back and focus on your business priorities with the confidence that someone is building a wall of defense around your brand,in order to make it look its best.
Now you know something about reputation management SEO strategies.
We’re certain that you would like a deeper,more comprehensive read on this topic. We invite you to check out a featured blog article about our preferred SEO Newmarket . It’s a great read that delves into SEO reputation management on a deeper level. You get to learn even more of the benefits to your brand,your customers and your revenue,which we feel are too many to list in our own article.